A fractional business operations service
Leading early-stage tech companies through growth stages and beyond.
who we serve
We work with seed to series C leaders to guide young companies as they grow.
We focus on technology that:
✨ allows our differences to create more joy
🤝 facilitates togetherness and belonging through shared experiences
🌈 promotes a more equitable future
🌎 creates a healthier future for our planet
what we do
creative systems + ops strategy
Too many businesses flounder or fail because of their mess. We help clean it up and make things run smoothly 🧹.
vendor selection + contract negotiation
We identify the right vendors, contractors, and tools for your business, then help get you the best deals, create and finalize contracts, and implement.
hr: org design + recruiting + onboarding & offboarding
As your business grows, so will your team. We’ll help you prepare, hire, and train with culture in mind.
finance + fundraising
Accounting, bookkeeping, forecasting, and financial modeling: we vet and onboard the right vendor for your business so you can keep an eye on your P&L without worrying about payroll, forecasting, runway, and more.
Fundraising: we help you determine the details of your raise, craft your pitch, organize your CRM, target the right prospects and execute a successful outreach strategy to close fast.
legal + security + compliance
We standardize and organize legal documents to reduce the cost of legal overhead + find the right legal counsel and business insurance so you can lead with peace of mind.
facilities management
Not a WFH kinda company? We help you find and manage a space that fits your culture and budget.
who we are
SWIM was founded in 2022 by Lindsay Gonzalez and James Reid to help early tech companies get their sh*t together. We work with trusted partners, platforms, and domain experts to make sure you’re getting best-in-class ops services.